Are your videos holding you back?

In this episode, Adam Callow is joined by Claudiu, the CEO of Videowise, a company at the forefront of leveraging video for e-commerce.

Claudiu's passion for product and an obsession for video become the focal points of the conversation.
The duo delves deep into the strategies behind effectively conveying a product's value proposition through video, maximising site conversions, and optimising shopper engagement.

Claudiu sheds light on the strategic placement of video content on websites and the intricate details of interpreting video engagement analytics. He also shares a top tip about using these analytics for organic traffic and fostering cross-functional feedback to amplify the value derived from ads.

Key Takeaways:

1. Communicating Product Value: Video serves as a potent medium to enhance a product's value proposition. Claudio emphasised its role in bolstering site conversions and engaging shoppers

2. Strategic Video Placement & Analytics: Determining where to position video content on a site can be a game-changer. Furthermore, understanding and interpreting video engagement analytics can provide invaluable insights to shape future strategies

3. Cross-Functional Feedback: Claudiu introduces the concept of using video analytics with organic traffic. By integrating this feedback into the creative team's process, businesses can maximise the value they derive from their ads.

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