Technology and digital. Not the same thing.

In this episode, Adam Callow unravels the term "new luxury" in a conversation with Luke from Commerce Thinking. Together, they explore the nuances that differentiate 'new luxury' from traditional luxury and dive deep into the realm of technology strategy tailored for such brands.

Luke offers insights into the critical distinctions between technology and digital roles in businesses, emphasising their unique functions. The episode touches upon the importance of ERP (Enterprise Resource Planning) and culminates with a discussion on the "operator experience," a term that encapsulates the technological backbone of a business.

Key Takeaways

1. Understanding New Luxury: While luxury is a familiar term, "new luxury" introduces a fresh perspective. Luke, with his expertise at Commerce Thinking, sheds light on this evolving concept and its implications in the modern market

2. Decoding Technology & Digital: Many brands mistakenly equate technology with digital. Luke delineates these two roles, especially at senior levels, highlighting the importance of recognising and utilising them distinctly for optimal business growth

3. ERP and Operator Experience: The conversation ventures into the domain of ERP, weighing its significance for businesses. The term "operator experience" emerges as a novel way to envision the technological infrastructure underpinning a company.

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