On average 8% of customers attempt ≥1 invalid discount code and then abandon their cart, costing you more than just the sale.

  • Shopify Plus CRO App Lost revenue
  • Shopify Plus CRO App Frustrated customers
  • Shopify Plus CRO App Wasted Acquisition Costs
  • Shopify Plus CRO App Reduced CX
  • Shopify Plus CRO App Increased code related support tickets

Order Rescue seamlessly targets the highest risk baskets helping you drive conversion and fuelling incremental growth.

  • Shopify Plus CRO App Avg. +5% order volume uplift
  • Shopify Plus CRO App Configure which customers receive an offer and when
  • Shopify Plus CRO App Provide discounts, free shipping or gift with purchase
  • Shopify Plus CRO App Define triggers using 'if that, then this' logic
  • Shopify Plus CRO App Less friction, improved CX
STARTED
COMPLETED
INVALID
ABANDONED
RESCUED

The benefits.


  • Tick
    Track behaviour in real time. Understand who tries invalid codes at checkout, how often, and what they do next.
  • Tick
    Catch the losses See which discount codes are being mistyped, how often checkouts fail, and the potential revenue slipping away.
  • Tick
    Rescue the sale Deploy targeted rescue offers e.g. a limited-time discount, free shipping, or a gift with purchase to convert those abandoned checkouts into sales.

The dashboard.

Once installed, the Order Rescue dashboard is visible from within your Shopify CMS. Here you can track all of your data, insights and manage your rescue offers.

What you’ll see
  • Tick
    HOW MANY CUSTOMERS USE INVALID CODES AND THEN LEAVE
  • Tick
    WHAT THOSE CODES LOOK LIKE AND THEIR FREQUENCY
  • Tick
    HOW MUCH REVENUE IS LOST FOLLOWING INVALID CODE ENTRY
  • Tick
    HOW MANY CUSTOMERS USE VALID CODES AND STILL DON’T BUY
  • Tick
    HOW MANY CUSTOMERS USE A RESCUE OFFER FOLLOWING INVALID CODE ENTRY
  • Tick
    HOW MUCH REVENUE IS RESCUED

Frequently Asked Questions

  • Across over 10M checkouts, roughly 8% were lost to invalid codes. Order Rescue helps you reclaim 20–60% of those checkouts.

  • Not at all. First, run in tracking mode to see how many shoppers would have purchased anyway. Configure your rescue offers to target only truly at-risk customers.

  • No issue. You can still convert checkouts with free shipping or elegant gift-with-purchase offers that feel premium and on-brand.

  • No! Our asynchronous tracking ensures zero impact on page speed.

  • We’re The Growth Foundation: a consultancy behind iconic DTC growth stories. Our founders helped scale Gymshark and THG to unicorn-level success.

Are you ready to start rescuing orders?

© 2025 TGF Group Ltd T/A The Growth Foundation. All Rights Reserved.