On average 8% of customers attempt ≥1 invalid discount code and then abandon their cart, costing you more than just the sale.

  • Shopify Plus CRO App Lost revenue
  • Shopify Plus CRO App Frustrated customers
  • Shopify Plus CRO App Wasted Acquisition Costs
  • Shopify Plus CRO App Reduced CX
  • Shopify Plus CRO App Increased code related support tickets

Order Rescue seamlessly targets the highest risk baskets helping you drive conversion and fuelling incremental growth.

  • Shopify Plus CRO App Avg. +5% order volume uplift
  • Shopify Plus CRO App Configure which customers receive an offer and when
  • Shopify Plus CRO App Provide discounts, free shipping or gift with purchase
  • Shopify Plus CRO App Define triggers using 'if that, then this' logic
  • Shopify Plus CRO App Less friction, improved CX
STARTED
COMPLETED
INVALID
ABANDONED
RESCUED

The benefits.


  • Tick
    Track behaviour in real time. Understand who tries invalid codes at checkout, how often, and what they do next.
  • Tick
    Catch the losses See which discount codes are being mistyped, how often checkouts fail, and the potential revenue slipping away.
  • Tick
    Rescue the sale Deploy targeted rescue offers e.g. a limited-time discount, free shipping, or a gift with purchase to convert those abandoned checkouts into sales.

The dashboard.

Once installed, the Order Rescue dashboard is visible from within your Shopify CMS. Here you can track all of your data, insights and manage your rescue offers.

What you’ll see
  • Tick
    HOW MANY CUSTOMERS USE INVALID CODES AND THEN LEAVE
  • Tick
    WHAT THOSE CODES LOOK LIKE AND THEIR FREQUENCY
  • Tick
    HOW MUCH REVENUE IS LOST FOLLOWING INVALID CODE ENTRY
  • Tick
    HOW MANY CUSTOMERS USE VALID CODES AND STILL DON’T BUY
  • Tick
    HOW MANY CUSTOMERS USE A RESCUE OFFER FOLLOWING INVALID CODE ENTRY
  • Tick
    HOW MUCH REVENUE IS RESCUED

Explore the hidden cost of invalid code entry.

Enter your store’s metrics to understand what invalid code entry is costing your business (and how much revenue Order Rescue can recover in real time).

Monthly checkout sessions started
i The avg. number of checkout sessions started per month
Average Order Value (AOV)
£
Customer Acquisition Cost (CAC)
£
Abandon rate
i The number of customers that try an invalid code then abandon their cart (avg. 8%)
Rescue offer
i The discount % you'll offer to rescue checkouts. Free shipping and GWP also available
Rescue rate
i Percentage of customers that use a rescue offer where they otherwise would've abandoned (avg. 20-50%)
i Estimated number of customers that try ≥1 invalid code then abandon

Abandoned checkouts

0
per month
i Estimated revenue lost due to invalid codes

Lost revenue

£0
per month
i Estimated acquisition costs lost due to invalid codes

Wasted CAC

£0
per month

Simple, flexible pricing.

Order Rescue generates fast ROI with no fixed-term contracts. Pricing is fully flexible, with all billing managed directly through your Shopify dashboard.

FREE

$0

PER MONTH

1 store
Up to 25 FREE rescues / month
Checkout dashboard & insights
Cancel anytime
Dedicated Account Manager


N/A
LIGHT

$400

Per Month

1 store
Up to 300 rescues / month
Checkout dashboard & insights
Cancel anytime
Dedicated Account Manager


$1.33 per rescue
PRO

$900

PER MONTH

1 store
Up to 1,000 rescues /month
Checkout dashboard & insights
Cancel anytime
Dedicated Account Manager


$0.90 Per Rescue
Enterprise

POA

PER MONTH

Unlimited stores
Unlimited rescues /month
Checkout dashboard & insights
Min. 3 month contract
Dedicated Account Manager


POA

Frequently Asked Questions

  • Across over 10M checkouts, roughly 8% were lost to invalid codes. Order Rescue helps you reclaim 20–50% of those checkouts.

  • Not at all. First, run in tracking mode to see how many shoppers would have purchased anyway. Configure your rescue offers to target only truly at-risk customers.

  • This is a solid strategy for protecting brand equity.

    The data we’re seeing suggests that even brands that never promote discounts still see customers attempting codes at checkout, often from old emails, browser extensions, or third-party sites. When these codes fail, a meaningful portion of these high-intent shoppers abandon their purchase.

    Order Rescue is designed to recover only these at-risk sessions in real time. Rescue codes are always single-use and fully controlled, ensuring no impact on broader pricing perception or brand positioning.

    For brands that don’t want to use percentage-based discounts, we also support alternatives such as free shipping or gift with purchase.

  • No! Our asynchronous tracking ensures zero impact on page speed.

  • We’re The Growth Foundation: a consultancy behind iconic DTC growth stories. Our founders helped scale Gymshark and THG to unicorn-level success.

Are you ready to start rescuing orders?

© 2025 TGF Group Ltd T/A The Growth Foundation. All Rights Reserved.