What’s the value of a handshake?

Adam and Rich explore the intricate world of public relations (PR) with expert Andrew Bloch.

The conversation dives deep into the nuances of PR strategy. Andrew sheds light on the importance of assessing an agency's track record and emphasises the significance of long-term relationships with clients.

The discussion also touches upon the relevance of PR for both startups and established brands, the art of choosing the right PR agency, and the impact of having a personal brand.

Key Takeaways:

1. Evaluating PR Agencies: Andrew stresses the importance of examining an agency's past work, especially with clients in similar sectors or with analogous business objectives. He advises potential clients to seek agencies with enduring relationships rather than those with transient client lists

2. The Essence of PR: PR, often perceived as an intangible asset, plays a pivotal role in business growth. The conversation unravels the layers of PR, debunking common myths and highlighting its measurable impact

3. Personal Branding Dynamics: The episode delves into the advantages and potential pitfalls of personal branding, providing listeners with a balanced perspective on its role in the PR landscape

Plus here’s the link to the Gerald Ratner comment that get's mentioned in the show.

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