Rob Baker Rob Baker

Brand

Strategy, Brand positioning, Brand guidelines, Creative audit, Teams and process.

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Rob Baker Rob Baker

Creative

Look & feel, Tone of voice, Advertising ideas & execution, Paid social ideas and execution, Email design and copywriting, Packaging design, Investment & partner decks

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Rob Baker Rob Baker

Marketing

Paid media, Search, CRM, Influencers.

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Rob Baker Rob Baker

Trading

First party (DTC, e-Commerce, pop-ups). Third party (Marketplace, Amazon, wholesale), Conversion rate optimisation.

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Rob Baker Rob Baker

Operations

First party, Third party, Returns, Packaging.

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Rob Baker Rob Baker

Insight

Dashboards, Key Performance Indicators.

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Rob Baker Rob Baker

Tech

Systems architecture design, Systems integration.

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Rob Baker Rob Baker

People

Talent recruitment, culture & values.

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Rob Baker Rob Baker

Legal

Funding rounds & investment, Employment, EMI & staff incentives, Data protection privacy & security, IP, Trademarks, Commercial contracts, Exits.

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